Flexplay and You…



I remember seeing these first at a 7-11 a few years ago where I bought a couple of them out of curiousity (one of the Pirates of the Caribbean flicks and something else), then they seemed to disappear. I was at Staples last week and saw a big cardboard display for them, so I though that I’d cover them on the blog…



“Them” are Flexplay DVDs (www.flexplay.com) “the Time Limited DVD” and what they are- well, it’s kinda hard to say. It’s sort of like having a rental DVD, only you don’t have to return them- instead you’re stuck with a disc that “ages”; after you’ve opened it from it’s protective air-tight sleeve you have 2 days (the packaging says) to watch it before it comes unplayable. I saw that Staples were clearancing these out; they normally retail for $5 each (a bit high for a comparable DVD rental when you can go to a Redbox for $1 a night, but, you don’t have to return the disc anywhere so I guess you’re paying for convenience) but they marked all of theirs down to a buck a piece (of course your mileage may vary). I ended up buying 15 or so; different titles that interest me like The Invasion; Cloverfield; Be Kind Rewind; The Brave One (Jodie Foster– YUM!); The Love Guru, etc. They also have some TV content like Mythbusters and Dirty Jobs episodes and some concert flicks like Rolling Stones- Shine a Light, but all of their content seems to be current or semi-current- I guess you really want to buy a classic movie if you really want to see it, and not have it go ker-plunk on you for repeated viewing…



I went ahead and opened the recent Sweeney Todd for analysis. Once you open the cardboard package (they’re packed in a full-color sleeve that opens to reveal the clear pouch that contains the disc), you remove the air-tight disc packaging, cut the side off then remove the DVD. The disc itself looks like a standard DVD; it has the same heft as any other professionally produced disc, even down to the full-color silk-screened top (which seems a little wasteful- I mean, you’re just going to chuck this in a few days anyway; why go whole hog with fancy graphics on a disc that you’ve already purchased?), but if you look on the underside of it, the disc is a pretty ruby red (I think that this has changed and they’ve come up with newer technology for the “rotting” process; The Love Guru disc looks like the familiar reflective silver that are standard with regular DVDs). It goes quickly straight to the movie- no menu or extras or anything (again, in comparison to Love Guru– that has a simple Menu that allows you to choose either “Play” or “Setup”, which allows you a choice of English/French/Spanish Languages or Audio- all in 5.1). The picture was in widescreen; again, no choice (however, some of the other titles show “widescreen” on the packaging, so I’m not sure what titles they have that are NOT in widescreen)…



The picture itself is clear (if just a touch softer than the regular DVD release) and the sound is as vibrant. I watched the flick on both an upconverting DVD player on a large-screen HD set as well as on my PC and had issues with neither. I then waited two days and tried to watch on both and again, no problem- however examining the physical disc itself I noticed the inner ring of the disc was gradually turning black- the way the disc shuts itself off. I tried it two days later and was still able to play it in both the stand alone DVD player as well as the PC. On the 5th day, however the stand alone DVD player churned then stopped; I was still able to play it on the PC until about the week mark, where it finally failed to play. However as another test, I was able to copy it using (SHHhh- secret) software that allowed playback with no issues whatsoever both when I opened it as well as making another copy after a week (though the packaging does say that the discs are “copy-protected”, so either the software I have is very good or their copy-protecting software ain’t). Actually, after almost two weeks, the files on the Flexplay are viewable; what seems to derogate are the files initiated at startup. So, basically if you are not tech-y (my Parents immediately come to mind) this protection is fine; but if you want to find a way to crack it, it is easily achieved…



I’m not really sure who these are marketed for; I would guess first and foremost would be the casual movie viewer who’s not a collector (and therefore wouldn’t want to own a DVD for repeated viewing) and who doesn’t want to go to the trouble of either joining a local video store (like Blockbuster) or something online (like Netflix), or doesn’t want the trouble of repeatedly going to a Redbox for renting then returning or incur the expense of Pay-per-View on their local cable systems. This seems like a very specific niche, though, and I’m not sure how long the company is going to stick around (a recent look on their site shows some even newer titles available, so maybe Staples just wanted to get out of the pre-recorded DVD market) with all of the viewing options available. You can purchase these on the Flexplay site as well for $4.99 each with free shipping. One more thing that is a bit disturbing is the waste factor; the disc covers mark these as “recyclable”; however, you have to go on their site, register the UPC codes individually (limit 5 at a time) then they’ll send you a pre-paid shipping package to return to them. It seems a bit too much work to be “eco-friendly”; this also doesn’t allow for the cardboard sleeve these are sold in, so this may bother you if you have those kind of concerns. At the $1 price-point I would recommend these easily; anything above that for a title that you would consider watching more than once then I would be more apprehensive…



Flexplay (in general)- 2-1/2* out of 5







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